Forget gold – buy Diamonds!

 

1. What emotional value do diamonds have?
2. How profitable is an investment in diamonds?
3. What makes diamonds a crisis-proof investment?

Property, art, cars … there are plenty of different ways for you to invest in luxury goods which you can also enjoy. Buying diamonds also means opting for a wearable investment. Although you would be better off investing in loose diamonds for a diversification of your investment portfolio. Interested in the added value of an investment diamond? We can certainly provide you with 3 brilliant reasons!

Since 2008 the global economy has known many ups and downs – but mainly downs. It is during these difficult times that people start to watch out for their money and look for real alternatives.

It is also during these times that we learn and appreciate the advantages of physical commodities.

This is why we see the increase in the value of gold, silver and lately… diamonds and natural colored diamonds.

What emotional value do diamonds have?

Before we take a closer look at the monetary advantages associated with buying diamonds, let’s consider the emotional value this beautiful stone represents. The smart and incredibly successful De Beers marketing campaign resulted in the diamond developing into the ultimate symbol of love.

Their famous ‘A diamond is forever’ slogan was the reason for a true marriage between the engagement ring and the diamond.

Ever since then it has seemed unthinkable to purchase an engagement ring without a diamond.

The diamond’s emotional value is continuing to grow and is therefore our first reason for investing in diamonds.